
This week’s fashion watch news takes us by surprise. Tiffany Watch Co. Ltd, who we thought had a great brand of watches that represented the Tiffany & Co. brand, has sold out to the Swatch Group.
Now the luxury watch making division of Tiffany & Co is no longer owned by Tiffany & Co.. The new luxury watches still have some specific Tiffany & Co. touches including the Roman Numeral hour markers and the Tiffany & Co. label, but some things have changed.
Some people aren’t too happy about the new watch designs. Ariel Adams, a blogger at The Luxist, says “The watch designs were nice, but not Tiffany & Co. nice. There was no magic appeal or charm, and the timeless look that Tiffany & Co. watches typically have was absent - in my opinion.”
As of now the new luxury watches are not available on the Tiffany & Co. website but the launch of the new line is expected soon.